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Alphabet Inc.

NASDAQ: GOOGL
Technology Internet Services
$317.26
-1.23 (-0.39%)
Updated 4/12/2026, 1:41:27 PM
Alphabet Inc. is the 2nd largest stock tracked on DollarScout by market cap
Market cap: $3.84T · Rank 2 of 60
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Key stats

Market cap
$3.84T
Revenue (TTM)
$402.96B
Net income (TTM)
$132.17B
P/E ratio
28.95
EPS (TTM)
10.81
Dividend yield
0.26%
Beta (5Y)
1.12
Shares outstanding
12.10B
52W high
$349.00
52W low
$143.91
Day open
$320.02
Previous close
$318.49

Price chart

Alphabet Inc. financial history

Annual revenue, profit and earnings per share for the last 5 fiscal years.

Fiscal Year Revenue Gross profit Net income EPS
2025 $402.96B $240.43B $132.17B $10.91
2024 $350.02B $203.71B $100.12B $8.13
2023 $307.39B $174.06B $73.80B $5.84
2022 $282.84B $156.63B $59.97B $4.59
2021 $257.64B $146.70B $76.03B $5.69

GOOGL stock split history

Alphabet Inc. has had 2 stock splits in its history.

Date Ratio Effect
July 18, 2022 20:1 1 share became 20.00 shares
April 3, 2014 999:500 1 share became 2.00 shares

About Alphabet Inc.

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

Company profile

CEO
Sundar Pichai
Employees
185,719
Headquarters
Mountain View, CA
IPO date
Aug 19, 2004

Technology peers

How GOOGL compares to other large companies in the same sector.

Company Price Today Market cap P/E
NVDA
NVIDIA Corporation
$188.65 +2.58% $4.58T 38.18
AAPL
Apple Inc.
$260.50 +0.00% $3.83T 32.47
MSFT
Microsoft Corporation
$370.89 -0.58% $2.75T 23.09
TSM
Taiwan Semiconductor
$370.62 +1.40% $1.92T 29.51
AVGO
Broadcom Inc.
$371.57 +4.69% $1.76T 70.45

Wall Street analyst ratings

Strong Buy
Buy60
Hold8
Sell0
Based on 68 Wall Street analyst ratings

DollarScout analysis

Editorial, not advice. See our methodology.

Alphabet Inc., the parent of Google, dominates online advertising and internet services. It matters because its products and platforms, like YouTube and Android, are integral to daily life worldwide. The biggest thing an investor should know today is its strong market position in AI and digital advertising makes it a critical tech stock, despite its high valuation.

Bull case

Alphabet Inc. boasts a formidable competitive moat with its Google Search, the dominant leader in global search queries. Coupled with YouTube, Android, and the Google Cloud platform, Alphabet has integrated itself deeply into consumer and business lives. These platforms offer significant revenue streams, bolstered by an increasing shift towards digital advertising and cloud services. Alphabet's AI initiatives, such as leveraging machine learning to improve search algorithms and user personalization, are setting it apart in the tech arena. The trend towards automation and AI adoption positions Alphabet well for future revenue growth, supporting a strong long-term investment rationale. With a market cap of $3.83 trillion and a P/E ratio of 28.95, investors are betting heavily on Alphabet's continued innovation and market dominance. Despite being heavily capitalized, there's ample runway for growth, particularly through its cloud services, which compete aggressively with Amazon's AWS and Microsoft's Azure. Alphabet's ability to continually adapt and introduce new products keeps it relevant and promising in a rapidly evolving tech landscape.

Bear case

Despite its strong position, Alphabet faces significant risks. Its high P/E ratio of 28.95 suggests that investors have high expectations for growth, which might not materialize as quickly as anticipated. Competition is fierce, with companies like Amazon and Microsoft challenging its dominance in cloud computing, while social media giants like Facebook vie for advertising dollars. Moreover, increasing regulatory scrutiny and potential antitrust action in the U.S. and Europe could impede its operational freedom and financial performance. There are valid concerns about growth sustainability in its core online advertising segment, especially as consumer behaviors shift and digital markets mature. Additionally, while the beta of 1.1241 indicates some volatility in comparison with the market, economic downturns could more profoundly impact companies with such high valuations and investor expectations. Lastly, Alphabet’s relatively low dividend yield of 0.2626% makes it less appealing for income-focused investors, raising the stakes for capital appreciation as the primary investment appeal.

Who should buy GOOGL

GOOGL is best suited for growth-oriented investors with a higher risk tolerance who can withstand market volatility. Investors with a long-term horizon, looking to gain exposure to a leader in digital advertising, AI, and cloud services, will find GOOGL a worthwhile investment. Given the lack of substantial dividend income, it suits investors seeking capital gains over regular income.

Key risks

- Heightened regulatory scrutiny and potential antitrust litigation could limit Alphabet's expansion and operation tactics. - Rising competition from AWS and Azure in the cloud space might limit growth in this lucrative segment. - Evolution of digital advertising channels requires constant innovation, demanding significant investment to remain competitive. - Economic downturns could exacerbate share price volatility, given the beta of 1.1241 and high valuation metrics.

Where to buy GOOGL

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